Automotive · Trusted Data Platform
Twenty years of messy customer data, finally trustworthy.
Saved on data corrections$130k
Context
An automotive-parts distributor had accumulated customer data across two decades of trading and three CRM migrations. The result: data quality so low it couldn't be used for much of anything.
The problem
- 01Customer data was entered and updated irregularly across ERP, CRM, and other systems.
- 02Customers kept hitting errors in their billing, business, and accounting records — and were unhappy about it.
- 03Reliable analytics and reporting were simply impossible on the data as it stood.
What we did
- 01Implemented a master data system as the single home for all customer data.
- 02Deduplicated, cleaned, and migrated the existing customer records into it.
- 03Connected core business applications to the master data system so every system worked from 100% accurate, up-to-date customer data.
Results
- 01Sales and operations streamlined on a single, consistent customer dataset.
- 02Reporting, analytics, and marketing-campaign management became possible for the first time.
- 03An estimated $130,000 saved on correcting and re-entering customer data — with the associated customer dissatisfaction eliminated.